Local SEO for home service businesses

Owner-operators of local trades, from a crew of three to a company running eight trucks, whose customers search for the trade plus a town and call whoever appears. If most of your work comes from within a drive of your yard, this is the foundation everything else stands on.

When a homeowner searches for your trade, Google shows three businesses on a map before anything else. If you are not one of them, you are invisible to most of the people searching, however good your work is. Getting into that pack, and staying there across every town you cover, is a specific job with specific parts, and most trade businesses have never had anyone do it properly.

• A ranking baseline: where you sit in the map pack for each service in each town you cover, next to the three competitors above you
• Google Business Profile built out and kept active, because for local work the profile does more than the website
• Service and town pages on your site, which is what local search actually rewards
• Citations and listings made consistent so Google trusts your name, address, and phone
• Review generation switched on, because review count and pace are a ranking signal
• A monthly read of movement by service and town, in plain words

• Paid ads; that is a separate service and it goes on once the profile and site can convert the clicks
• Content written for search engines rather than customers; every page we build has to be worth reading if Google sent nobody
• Pages for towns you do not actually serve

1. 01

   Audit

   We start with the free audit: your profile, your rankings, your reviews, your site, beside the competitors above you. You get the findings whether or not you go ahead.

2. 02

   Profile and listings

   The Google Business Profile is claimed, verified, categorised, and built out. Other listings are corrected to match it exactly.

3. 03

   Site structure

   We build or restructure the pages so each service and each town you serve has a page that answers the search and asks for the job.

4. 04

   Reviews and activity

   The review request goes out after every completed job, replies are handled, and the profile gets posts and photos so it does not go quiet.

5. 05

   Measure and adjust

   Each month we look at where you moved, by service and town, and decide what to do next from that rather than from a plan written before we saw the data.

• Access to your Google Business Profile, or the details to claim it
• Your real service list and the towns you actually want to drive to
• Photos of finished work, taken on a phone is fine
• Your licence and insurance details where the trade requires them

The profile and listings are usually corrected in the first weeks. Rankings move at Google's pace, not ours, and depend heavily on how competitive your towns are. We report movement monthly and we do not promise a position.

Setup is a one-time flat fee, quoted after the free audit once we have seen your market. Ongoing work is either a flat monthly rate or a price per booked estimate, your choice. There are no dollar figures on this site because we will not quote a market we have not looked at. What you own, whatever happens.