Organic social media strategy

Trades whose Facebook page was last updated when they set it up, who have a phone full of finished-job photos nobody has ever seen, and who know they should be posting but have no time and no plan.

When an ad or a search brings a homeowner to your page, the first thing they do is look at how alive it is. A feed that stopped two years ago reads as a business that might have too. A steady feed of real finished jobs in real local streets does the opposite: it is proof, it is local, and it makes every ad you run cheaper because people already recognise the name. Almost no trade business has the time to do this itself, which is exactly why it works for the ones that do.

• Facebook and Instagram pages set up or tidied so name, category, contact, hours, and service area match your Google profile
• A content plan built around your trade's season: what to show in the run-up, the peak, and the quiet stretch
• Your finished-job photos turned into posts, with the town named and the work described in plain words
• A steady posting cadence agreed with you, kept to whether you are busy or not
• Reviews, before-and-afters, and answers to the questions customers actually ask, worked into the feed
• Page messages routed into the same follow-up as your calls and forms

• Stock imagery or posts about national awareness days; every post is your work in your towns
• Chasing follower counts; we care whether the feed produces recognition and calls, not whether it produces likes
• Platforms your customers are not on; we will tell you if TikTok is a waste of your time

1. 01

   Set the pages right

   Names, categories, contact details, and service area made consistent with the Google profile so every platform tells the same story.

2. 02

   Build the photo habit

   One phone photo per finished job, sent to a shared folder or a text thread. That single habit feeds everything.

3. 03

   Plan the season

   We map what to post and when against your trade's year, so the feed leads into the peak instead of reacting to it.

4. 04

   Post and feed the ads

   Posts go out on the agreed cadence. The ones that get real response become the creative for the paid campaigns.

• Admin access to your Facebook page and Instagram account, or permission to create them
• A photo of each finished job, taken on a phone, with the town
• Anything you are proud of that customers do not see: the crew, the kit, the tricky job that went right

Pages are set right in the first weeks and posting begins as soon as we have a first batch of photos. Recognition builds over months, not days, and it compounds with the ads.

Setup is a one-time flat fee, quoted after the free audit once we have seen your market. Ongoing work is either a flat monthly rate or a price per booked estimate, your choice. There are no dollar figures on this site because we will not quote a market we have not looked at. What you own, whatever happens.